On November 11, the American Chamber of Commerce in Sofia hosted “Realising the Potential – Bulgaria on the Outsourcing and Off-shoring Map.” At the conference, leaders of Bulgarian private industry and government took an important first step towards collectively positioning Bulgaria as a nearshoring destination of choice for Western companies.

Let’s start with a riddle, which might require both your ingenuity and careful business thinking to guess the answer. What do the following 3 people have in common?